“The arts and cultural industries provide jobs, attract investments, and stimulate local economies through tourism, consumer purchases, and tax revenue. Perhaps more significantly, they also prepare workers to participate in the contemporary workforce, create communities with high appeal to residents, businesses, and tourists, and contribute to the economic success of other sectors.”
“Shining a spotlight on art and cultural relationships and business provides a better understanding between people of diverse nations. The quest for better communications through the arts help define businesses. By associating with the arts, businesses have discovered that their brands are enhanced and increase their reach and in the end their profitability.”